4ps of amway
Amway marketing strategy
Amway used centralized marketing of all products worldwide never focused on the market in the smaller towns. Artistry is targeted at the premium class and Attitude at the middleclass. With ingredients like guarana, caffeine and glucose, monster artificially stimulates energy. Sales people often used a 'hard sell' for their products, moreover the sales people were poorly trained and lacking in motivation. Energy drinks, unlike other beverages, are traditionally marketed to a very small, specific consumer group. Also to offer incentives of buying more than one can at a time, offer two cans for Rs. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers. Cloud 9 comes in a convenient ml aluminium can, which is the perfect size to throw in a purse, backpack, gym bag, or brief case.
Finding out how to make the product, setting up the production line, providing the finance and manufacturing the product are not the responsibility of the marketing function. Cloud 9 is different from its other competitors as it is made of natural ingredients.
Thus, adopting a Market Penetration Strategy seems to be most appropriate, within which, our aim will be to maximize market share.
The importance of quality of physical evidence is important is required both for services and product marketing. The products are reached to the customers' doorsteps within 24 to 48 hours of the order being placed. All these decisions have to be made by individual marketer.
The product has to have the right features - for example, it must look good and work well. In some of the trades no trade is possible without agents. Services have unique characteristics: intangibility, heterogeneity, inseparability and perish ability, and thus, require a different marketing mix.
A product offering has three independent elements Kotler et al call it as 5 product levels.
4ps of amway
Selection of a channel which is flexible, effective, and consistent with the declared marketing policies and programmes of the firm is very important. About Energy Drinks Summary Energy drink slogans are as different as the drinks themselves, but they all work to appeal to the ideal consumer crowd. For example Coca Cola uses Grocery Stores, Panwalas, and the restaurant owners to market its beverages, and hul uses not only grocery stores but also chemists to market its soaps and shampoos. Though, some products like Coca Cola continue for a long time through improvements. Sales promotion includes several communications and activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. The following are the examples of factors in macro-economy: economic growth, interest rates, exchange rates, inflation rate. Amway is a well-established company with a solid record of stability and growth that provides a Business Opportunity to individuals. Mostly age groups can be targeted. At present, Amway India offers over products in four categories. Crosstabulation Count To what extent do TV Advertisements, newspaper ads, billboards etc affect your choice of energy drink? PLACE Direct selling is a concept considered alien to Indian culture, the sense of financial insecurity of Indians, especially regarding their post-retirement life, makes them the ideal candidates to undertake this innovative method. Most of them include the aspect of peer review to get visibility. Moreover the distribution network along with all the products should have been available in all the markets even in smaller town.
based on 25 review