The results of both studies cannot be applied to other settings as they lack ecological validly because the artificial groups were created, and also Aschs research lacks validity because people are among strangers, In real life situations conformity usually takes place when people are in groups whom have long lasting ties with i.
He used the auto kinetic effect, this is where a small spot of light projected onto a screen in a dark room will appear to move even though it is still.
They want to do the appropriate thing but may lack the appropriate information. Asch was interested to see if the real participant would conform to the majority view.
Related Interests. Asch measured the number of times each participant conformed to the majority view. The group size also has an impact on conformity levels as the bigger the group is, the more pressure there is to conform.
The confederates had agreed in advanced what their responses would be when presented with the line task. The real participant always sat second to last. Subscribe Thanks. The real participant did not know this and was lead to believe that the other 7 participants were also real participants like him.