The social and ethical responsibility of ford to its customers
That said, there is always skepticism about whether implementing new CSR programs is going to cost a lot.
We work with our various operations to drive strategic goals in their near- mid- and long-term plans.
This means considering things like the kinds of fuels our vehicles will run on. Ford's CSR department is involved in some programs that have nothing to do with the auto industry, such as the Zoo Atlanta Rain Forest. When you have that mindset, it's amazing the opportunities you find that you can implement that don't cost.
It focuses on working within communities. It can't happen right away.
We believe that, in order to be successful, we need to do right by the people with whom we work. But we've been able to share our Code of Working Conditions with them and encourage them to adopt it or develop similar ones of their own. On the social side we contribute to programs for at-risk teens. There again we lay out long-term objectives so our facilities can begin planning for delivering on those objectives in the near, mid and long terms. Available in 14 languages, this is our primary ethical guidance document. For example, in an upcoming training course, we are teaming up with a professor from Harvard Business School to give a TED-Talk-style presentation about why good people sometimes engage in bad behavior. That said, there is always skepticism about whether implementing new CSR programs is going to cost a lot. This ranges from a tireless commitment to workplace safety to actively monitoring human rights to ensure that people are treated with the dignity they deserve.
That really is our bigger challenge.
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